Organic 101 · Skin Care · 

Remove your Makeup Organically In 1 Wash

The clock’s ticking, but you’re still in the bathroom, in front of the mirror, pouring over which lipstick, mascara, eyeshadow, and bronzer to use. You’ll be late for work, but you know how important one’s makeup is, especially when there’s a special event to attend.

We’re so meticulous with this process, but have you ever thought about what happens when you’re back from our special event, in the bathroom, in front of the mirror, lipstick with a little smudge, mascara a little runny?

You’ve had a great day, and now it’s time to wash everything away.

We often think about what makeup to use but not so much about what we use to remove it, don’t you agree?

Some people just use water, but it can take a lot of washes, wipes, and intense scrubbing action before the makeup and residue come off!

So, we would like to recommend something that can do the job better: our 1-wash organic makeup remover!

Meet the IVA NATURA Makeup Cleansing Foam.

This product takes you to Turkey, in the fertile plains of central Anatolia that served as a home to civilizations before. It is prepared with essences of Konya Licorice, a kind of licorice collected from the Konya plains which are far from the settlements of the city, so you can be sure that the cultivation of ingredients is safe from the usual urban pollutants like smoke and grime.

Konya Licorice is also rich in Glycyrrhetic Acid; (helps in brightening uneven skin tones) and Flavonoids; (plant compounds that have antioxidants that can help fight against free radicals that are caused by UV rays, air pollution, etc.).

Plus, this plant inhibits the occurrence of melanin, thus helping lighten dark spots/areas in the face or neck.

Bearing a sweet and woody smell, this cleansing foam doubles as a makeup remover because of those benefits from Konya Licorice, but allow us to share a bit more about its other ingredients: good old reliable aqua, thyme leaf water that has antiseptic and antifungal properties, myrtle leaf water that can help improve the skin’s appearance, and rose flower water that has anti-inflammatory properties.

The blend of ingredients makes up the cleansing action of IVA NATURA Makeup Cleansing Foam, thus helping remove light to heavy makeup.

To use it, you can just pump the foam and apply it directly on your face, or you can wash your face first and then apply the foam.

Using a cotton pad would be good too, but in respect to the environment (we throw too much waste!), we’d recommend to just use your hands!


So the next time you apply makeup, think about what you use to remove it with! 😉